Schwarzkopf Live Colour XXL HD Intense Hair Colour in Absolute Platinum offers extra long-lasting, intense colour and amazing shine, so you can show off your inner confidence with ease. The new Live HD colour formula delivers maximum colour vibrancy and intensity while the new Ultra Shine HD after treatment smoothes the hair structure to give you extra long-lasting, vibrant colours full of healthy shine. Absolute Platinum 00A lightens your hair up to 5 to 7 shades, for an expressive and luminous blonde. It has HD-Vibrant blonde technology and helps to clean away residues and impurities. Maximum Colour Power: Using the latest in colour technology, the new hi-definition formula has been optimised to deliver improved colour formation inside the hair and maximum coverage of each hair strand - for longer-lasting, intense colour that’s highly fade resistant. Shine Bright: Say goodbye to dullness with the new Ultra Shine HD after treatment for colour that stays vibrant and shines.