Schwarzkopf 100% Vegetal is based on Ayurvedic plants & herbs. They are key components of Ayurveda and are traditionally used in India to keep the mind, body, and spirit in balance. Each of them are said to have unique benefits and superpowers and our pure formulations are limited to a maximum of 11 ingredients. All our 100% Vegetal ingredients grow in very different parts of India. Some plants grow better in the mountains, while some others need more water, grow in large fields or need hotter or colder climate.